Why Moving Pictures Capture our Attention

Our brains are hardwired to pay attention to movement.  It is an evolutionary trait from the days when we were hunters and gatherers and movement indicated food or danger.

So, today in more comfortable times, our brains still pay attention to movement more than still images for a number of additional reasons:

• Movement is inherently interesting: Moving images provide a constant stream of visual information that keeps our attention.
• Moving images are more dynamic: Still images are static, while moving images are dynamic. This means that moving images are constantly changing, which makes them more interesting and engaging to look at.
• Moving images are more realistic: Our brains are more likely to believe what they see, and moving images are more realistic than still images. This makes moving images more persuasive and memorable.

As a result of these factors, moving pictures are more likely to attract our attention and hold our interest than still images. This is why moving pictures are so commonly used in advertising, marketing, and entertainment.

If you would like to find out more about getting more attention on your social media posts by turning them into moving pictures, get in contact with us at info@edgeanimation.com.au or check out our website at www.edgeanimation.com.au.