WE RAN A SPLIT TEST
We recently ran a split test to compare the effectiveness of an animation versus a still image in our Facebook advertising and social media campaigns. The results were quite striking, and we are excited to share them with you.
Why Moving Pictures Capture our Attention
Our brains are hardwired to pay attention to movement. It is an evolutionary trait from the days when we were hunters and gatherers and movement indicated food or danger.
So, today in more comfortable times, our brains still pay attention to movement more than still images for a number of additional reasons:
The Power of Animation to Engage and Persuade
Animation is a powerful tool that can be used to engage and persuade audiences.
It does this by:
Telling stories: Animation can be used to tell stories that are both engaging and persuasive…
How to Use Logo Animation to Improve Brand Awareness?
Logo animation is a great way to make your brand more memorable and engaging.
Some benefits of using logo animation to improve brand awareness are:
- Increased memorability: Animated logos are more memorable than static logos.
Increase Brand Awareness with Animated Explainer Videos
Animated explainer videos are a great way to increase brand awareness. They are engaging, informative, and can be easily shared on social media. When done well, animated explainer videos can help your brand stand out from the competition and capture the attention of potential customers.
How to Use Animation to Create a Memorable Presentation
Animation can be a great way to add interest and engagement to your presentations. Here are a few tips on how to use animation to create a memorable presentation:
- Use animation to highlight important points. This could involve animating a text box
How to Use Logo Animation to Engage Website Visitors
Logo animation is a great way to add visual interest to your website and social media posts and engage visitors.
Some benefits of logo animation are:
How Animated Explainer Videos Can Help You Reach a Wider Audience
Animated explainer videos are a great way to reach a wider audience. They are engaging, informative, and can be easily shared on social media. When used effectively, animated explainer videos can help your brand stand out from the competition and capture…